Featured Works

I’m a UX expert who blends psychology with innovative design to create impactful user experiences, helping businesses transform their digital presence and drive growth.

Telecommunication

IOS/Android

Designing Indihome’s AI Customer Service System to Make User Assistance Faster

Many Indihome users struggle with internet issues and face hurdles when seeking help. This project helps them troubleshoot problems on their own with easier access to support information.

Aviation

Web App

Designing Seat Selection & Pricing Flow for Royalines Airlines

Designed an internal seat and pricing management page for Royalines Airlines, enabling the airline to set dynamic prices for each seat based on different travel dates. The interface allows staff to efficiently manage seat layouts and adjust pricing in real-time.

Edutech

Web App

Optimizing the conversion journey for Emteka's learning platform.

Focused on improving the user conversion flow for Emteka’s personalized learning platform. This project involved identifying friction points in the user journey, from sign-up to class enrollment and redesigning key touchpoints to boost engagement and conversion rates

Other Design things

Besides crafting impactful UX design, I also like to explore new things such as graphic design and UX Illustration

Sneak a peek 👁️

Parang Display Typeface

Batik is a traditional Indonesian textile. This project explores how the Parang motif from Central Java can be translated into typeface design.

Qalb: Emotion Card Pack

A card deck to help users recognize and manage emotions through general and Islamic psychology.

Qalb: Task Management

I designed a task management system using a notebook and whiteboard to help Muslim users manage their time and balance it with prayer and worship.

Qalb: Reminder Typosters

A minimalist poster series rooted in Islamic values, offering heartfelt reminders to inspire reflection, gratitude, and mindfulness.

about

Now, I work at the Quranic App,
Designing from Jakarta,
for Muslims Worldwide 🌏✈️

This is my first time working with an international team, and it’s been an incredibly collaborative and inspiring experience. Together, we design and develop engaging Quranic Arabic learning experiences that not only meet user needs but also align with our business goals.

Get to know me

My Resume

about

Now, I work at the Quranic App,
Designing from Jakarta,
for Muslims Worldwide 🌏✈️

Get to know me

My Resume

I've Grown at

I challenged myself to grow in design while learning the technology behind telecommunications industry. I also had the opportunity to contribute to creating documentation like FSD, TSD, and the Design System.

Projects: Selfcare myTelkomsel, myIndihome App, myIndibiz, mySIIS V2, etc.

🔓 Skills Unlocked

Gamification

UXD

Technical Writing

UX Documentation

Design System

API Docs

API Testing

Preached that data drove decisions, and gave me the chance to work together on writing research protocols. Most importantly, they involved me in solving real problems that were connected to a mission that truly mattered.

Projects: Narasi TV website, Narasi TV

🔓 Skills Unlocked

UX Research

Usability Testing

UAT

Business in Design

Design System

Agile

They believed in me when my skills were mostly limited to soft skills, guiding me to explore and learn UI/UX design across various platforms, from websites to apps. They provided an environment that nurtured my growth and supported me early in my career.

Projects: Cactepillar Website, Maem App (3rd Winner @UIUX Indo design challenge)

🔓 Skills Unlocked

Website Design

App Design

User Interview

UID

UXD

Figma